Noble Luxury Rolex Brand Introduction

 Hans Wilsdorf was born in 1881 in a city in Bavaria. In 1905, he partnered with an Englishman surnamed Davis to found the "Wilsdorf & David Company" in London, and began to operate the watch business. On July 2, 1908, Wilsdorf registered the Rolex trademark in La Chaux-de-Fonds, Switzerland. Since then, the world watch industry has added a luxury brand, and there have been milestone innovations again and again.replica watches australia

      In 1914, a small Rolex watch was awarded the A-level certificate issued by the British KEW Observatory, which is the highest level of recognition for the accuracy of watches by the authoritative observatory. This honor doubled the value of Rolex, and in the following decades, Rolex became synonymous with "precision".

     In 1926 after the end of the First World War, Rolex launched the world's first waterproof and dustproof watch, the famous Rolex "Oyster (OYSTER)" watch. In 1927, a British female swimmer crossed the English Channel wearing this waterproof watch. After being soaked in water for a full 15 hours, the Rolex watch is still accurate and running as usual. At that time, this event was called "the greatest victory of watchmaking technology" by the British media. Rolex has thus established a leading position in watch waterproof technology.

     In 1931, Rolex produced the "perpetual" watch, which was later all the rage, which brought a revolution to the watch industry. There is a pendulum on the central axis of this automatic watch, which can convert the slight movement of the wrist swing into the power of the watch, so there is no need for manual winding. This was recognized as the most accurate and reliable self-winding technology for watches at the time. In 1945, Rolex launched the world's first watch that can automatically change the date. In 1956, it launched a calendar with a week display function, and there are 26 languages ​​to choose from.

     Rolex watches have always been known for their professional functions, so they are highly respected by professionals all over the world. In 1955, Rolex invented the pilot watch so that people can measure accurate time in different time zones. In the same year, the diving watch developed by Rolex for deep-sea divers came out, and its waterproof depth reached 100 meters.

     At present, Rolex professional watches mainly include the following categories: Explorer II (EXPLORER II), with a 24-hour red auxiliary needle to facilitate adventure lovers to distinguish day and night. Submariner (SUBMARINER), waterproof depth of more than 300 meters. The YACHT MASTER is equipped with a rotatable outer ring, which is convenient for calculating the time difference. GMT MASTER II, with its rotatable outer ring and 24-hour hand, not only displays the time in two time zones at the same time, but also can move the hour hand to another time zone independently without moving the minute and second hands. Cosmograph (COSMOGRAPH) is a multifunctional watch that can meet various needs of engineering, sports and business.

     The logo originally used by Rolex was a palm with five fingers outstretched, implying that its products were completely refined by hand. Later, it gradually evolved into the crown that is now known to people, showing the imperial spirit of Rolex in the watchmaking industry. In the international market, the price of an ordinary Rolex watch ranges from $1,000 to $15,000. Although it is expensive, people still think it is worth the money. This is not only due to the excellent quality of Rolex, but also because of its unique investment value. Antique Rolex watches are extremely resistant to falling. At an auction held in Geneva in 2002, a 1952 Rolex perpetual calendar gold watch worn by the last Vietnamese emperor Bao Dai sold for 342,000 Swiss francs (approx. $235,400) at auction.replica watches

     In the era of mechanical watches in the last century, Rolex has always been the leader in the global watch industry. To this day, excellent craftsmanship and technology still enable Rolex to maintain its leading position in the watch industry. At present, Rolex has branches in more than 20 major cities around the world, with an annual output of about 800,000 pieces, and its sales are firmly in the leading position in the Swiss watch industry.